'Winter White House' a winning brand for Trump's business interests

Palm Beach, Fla. • No doubt Florida’s oceanfront Mar-a-Lago resort is an impressive site for a summit between the presidents of the U.S. and China. And it’s a pretty nice business advertisement, too, for the owner of the luxurious, members-only private property. That would be Donald J. Trump. Even before this week’s summit, President Trump and his aides had begun referring to Mar-a-Lago as the “Winter White House,” a marketing coup for a man who has made millions selling his personal brand. Now ...

Share this post