Ways to return online purchases that just aren't right

New York • As online shopping surges, so do the returns — and the hassles for shoppers trying to get rid of items that aren’t right. A few startups dedicated to online returns as well as changes at some big stores may make it easier. With the contest for shoppers’ loyalty intense, retailers need to keep them happy — and returns can be a key part of that. Online purchases get returned at about twice the rate of in-person selections, says internet consultant Sucharita Mulpuru-Kodali. And fewer tha...

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