Shoppers fixated with discounts worry stores

New York • Shoppers who got addicted to sales during the last recession have more tools than ever to cross-check prices and find bargains, creating a race to the bottom — particularly on clothes. While retailers are trying to offer more exclusive products and improve the experience shoppers have in stores, online leader Amazon is expanding quickly into apparel, creating more discounting wars. Off-price stores and new discount chains keep the pressure on. “There is not a lot that I would pay full...

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