Last year, when Facebook said its chat application, Messenger, would get users to talk to businesses through automated bots, it sparked a wave of hype â and then skepticism, because the tools were used so rarely.
Part of that was on purpose, says David Marcus, head of Facebook Messenger. He wanted to give businesses a year to build good bots first.
Now he wants to make them easy to find.
âWhile the first couple of months had experiences that werenât that great, frankly, now weâre in a place whe...
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