China, Cherry Coke and the Oracle of Omaha

Omaha • Coca-Cola is featuring a different kind of celebrity on its cans in China: Warren Buffett. While Buffett is admired and thought of as a folksy straight talker in the U.S. where Coke is based, employing an 86-year-old billionaire to sell sodas in the U.S. would be a tough sell for even the most savvy Madison Avenue marketing firm, even with Buffett’s voracious appetite for Cokes. It’s a different story in China, where Cherry Coke went on sale for the first time last month. And on limited-...

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