Cheddar, an online business news channel that targets millennials, is betting it can coax young viewers to look up from their mobile phones to watch old-time broadcast TV, and itâs giving away antennas with Dunkinâ Donuts to prove it.
The network will air programming on digital UHF stations in five markets that reach more than 4 million homes. Cheddar is renting the broadcast spectrum from DTV America, which owns the licenses.
Dunkinâ Donuts, which already advertises on Cheddar, will distribute ...
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