DETROIT • General Motors Co. is bringing its ads back to football’s biggest game.
The automaker says its Chevrolet brand is returning to next year’s Super Bowl because the game falls in the middle of several new model introductions.
GM announced in May of 2012 that it was walking away from this year’s National Football League championship game, saying a price increase from the CBS network was too steep. At the time, the automaker said it couldn’t justify spending well over $4 million for 30-seco...
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