Complicated fun: Are theme parks going geeky?

WINTER HAVEN, Fla. • Boasting obscure characters and detailed story lines, several new attractions opened at theme parks this summer in Central Florida. The new rides and areas are much different from those just a generation ago, when Dumbo the Flying Elephant was considered high tech. These days, a ride involving a simple, blue elephant just won’t cut it. Take World of Chima at Legoland, for instance. The attraction is based on a Lego building block play set and Cartoon Network show about eight...

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