Business Insight: Use old, new sources to market your business

Marsha Friedman, CEO of EMSI Public Relations, says companies should never stop marketing, yet it can be the first thing that’s cut when times get tough. Why is sustained marketing important? Marketing is the foundation of every business. If you don’t constantly generate interest in your company (or product or service), you’ll feel it later in sales. It’s like a stream that feeds a pond: If the stream stops flowing, the pond eventually dries up. If a company has a good product and goes out...

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