NEW YORK • J.C. Penney Co. has hired an executive from the food world to reconnect with its shoppers.
The beleaguered department store on Monday named Kraft Foods executive Debra Berman as senior vice president of marketing to help revitalize the struggling brand.
Penney is trying to win back customers who fled during a transformation plan spearheaded by chain’s former CEO, Ron Johnson, that backfired and led to massive losses and sales drops.
Berman, who has worked for Kraft since 2009, served ...
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