SAN FRANCISCO • Netflix’s latest attraction will enable families and other people sharing the same account to set up separate identities so the Internet video service can give them better recommendations on what to watch next.
The tool introduced Thursday can splinter a single Netflix account into up to five different profiles at no additional cost from the service’s $8 monthly fee. The Los Gatos, Calif., company is hoping its 37.6 million worldwide subscribers will use the profiles feature and ...
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