Business Insight: Businesses can connect through storytelling

Ty Bennett, who lives in Lehi and is author of “The Power of Storytelling,” says stories are a big way to connect with audiences and customers. When does storytelling work in a business presentation? Stories make every presentation more engaging, dynamic, compelling and memorable. I believe stories should be applied to all presentations, especially in business because these presentations are about buying in. Stories are an influencers best friend — creating buy in — by engaging the audien...

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