As families tighten budgets, department stores and chains are becoming even more creative in turning back-to-school sales into a major advertising event to attract more shoppers.
“The good news is that consumers are spending, but they are doing so with cost and practically in mind,’’ said Matthew Shay, president and CEO of the National Retail Federation. “Having splurged on their growing children’s needs last year, parents will ask their kids to reuse what they can for the upcoming school season...
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