When Draper-based mail order company, 1-800-CONTACTS, created a division to sell glasses online, there was one inherent problem with the idea — how do you get customers to try on new frames if they’re shopping online?
The new division, Glasses.com, came up with a unique solution that took nearly four years and a lot of technology to create. They produced an iPad app that allows you to scan your face into the tablet and then try on virtual versions of different frames. With the free Glasses.com a...
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