Starbucks turns up heat on coffee brewer market

Starbucks turns up heat on coffee brewer market

By CANDICE CHOI The Associated Press
Published Sep 20, 2012 10:49AM MDT
New York • Starbucks Corp. is about to turn up the heat on the single-serve coffee market, and someone might get burned. The Seattle-based company says it will start selling its new single-serve brewer online this week for $199. The machine will be rolled out in its ubiquitous cafes next month. The arrival of the Verismo, which was announced earlier this year, comes amid intensifying competition in the piping hot market for single-serve brewers and the coffee pods they use. The sector is current...
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