Soups On: Campbell Soup looks beyond iconic cans

Soup’s On: Campbell Soup looks beyond iconic cans

By CANDICE CHOI The Associated Press
Published Sep 7, 2012 10:26AM MDT
CAMDEN, N.J. • If your lunch still consists of a bowl of Campbell’s tomato soup and a grilled cheese sandwich, chances are you grew up using a typewriter. Generations of Americans have moved on from Campbell’s condensed chicken noodle and tomato soups in search of heartier varieties with more exotic flavors. Now, the world’s largest soup company is racing to do the same. Campbell Soup Co. last year began a quest that led executives to a diverse group of cities from Portland, Ore. to London to fi...
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