Lego’s new girl series helps profits soar
The Associated PressPublished Aug 31, 2012 02:40PM MDT
Copenhagen, Denmark • Lego’s new line of toys created specifically for girls helped first-half profits jump 35 percent, despite criticism for fueling gender stereotypes.
The family-owned Danish toy maker on Friday said net profit rose to $336 million, from $248 million in the first six months of 2011. Sales rose 24 percent to $1.5 billion kroner.
The company said it sold twice as many Lego Friends sets as expected during the first six months of the year.
“It has been amazing to experience the en...