Campbell Soup channels Andy Warhol for new cans

Campbell Soup channels Andy Warhol for new cans

By CANDICE CHOI The Associated Press
Published Aug 29, 2012 09:34AM MDT
Camden, N.J. • Campbell Soup is tapping Andy Warhol for another 15 minutes of fame. The world’s biggest soup maker plans to introduce special-edition cans of its condensed tomato soup bearing labels reminiscent of the pop artist’s paintings at Target stores starting Sunday. The 1.2 million cans will cost 75 cents each. The Campbell Soup Co.’s embrace of Warhol’s iconic imagery is a switch from its initial reaction, when the company considered taking legal action before deciding to see how the pa...
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share this post