New coupons aimed at combating generic drugs

New coupons aimed at combating generic drugs

By LINDA A. JOHNSON The Associated Press
Published Aug 25, 2012 05:56PM MDT
If brand-name prescription medicines cost you as little as generic pills, which would you choose? A few drugmakers are betting Americans will stick with the name they know. They have begun offering U.S. patients coupons to reduce copayments on brand-name medicines and compete with new generic versions of the drugs. The medicines include staples in the American medicine cabinet — cholesterol fighter Lipitor, blood thinner Plavix and blood pressure drug Diovan — along with drugs for depression and...
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